in Vorbereitung
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Perrotti, Giovanna | Testori, Tiziano | Politi,...
3D Imaging in Dentistry
From Multiplanar Cephalometry to Virtual Implant Surgery Planning

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15841
Perrotti, Giovanna | Testori, Tiziano | Politi, Massimiliano
3D Imaging in Dentistry
From Multiplanar Cephalometry to Virtual Implant Surgery Planning

The use of 3D imaging allows for superior analysis, more accurate diagnosis, and better awareness and precision in the selection of therapeutic treatments. The creation of volumetric reconstructions from CBCT scans offers further advantages. The aim of this book is to show how 3D imaging can be used in clinical applications. The authors provide the foundational information on volumetric radiology and outline the rationale for use as well as internationally validated protocols.
Romanos, Georgios E.
Advanced Laser Surgery in Dentistry

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15881
Romanos, Georgios E.
Advanced Laser Surgery in Dentistry

Lasers have become an integral part of surgical dental treatment in large part because they allow minimally invasive intervention with little pain and accelerated postoperative healing. This new book displays the current spectrum of advanced applications for surgical lasers in dentistry and showcases the medical benefits. Each surgical protocol is presented with clear case examples and practical tips. The author reviews the use of different wavelengths, the scientific principles behind the proto[...]
Chen, Stephen | Buser, Daniel | Wismeijer, Daniel
Alveolarkammaugmentationen für Dentalimplantate
Ein zweizeitiges Konzept
ITI Treatment Guide Series, Band 7

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 14980
86.00 €
Chen, Stephen | Buser, Daniel | Wismeijer, Daniel
Alveolarkammaugmentationen für Dentalimplantate
Ein zweizeitiges Konzept

Band 7 des ITI Treatment Guide liefert dem Behandler die neuesten evidenzbasierten Informationen zu Materialien und Methoden für Alveolarkammaugmentationen.

Eine Analyse der aktuellen Beweislage vermittelt den neuesten Wissensstand - beruhend auf den Ergebnissen der ITI-Konsenskonferenzen in Stuttgart (2008) und Bern (2013) sowie einer Übersicht über die heutige vorliegende Literatur. Zwölf klinische Fallbeschreibungen demonstrieren dem Leser die Planungs- und Therapiegrundsätze zur erfolgreich[...]
Schwartz, Richard | Horalek, Anthony L. | Canak...
Best Practices in Endodontics
A Desk Reference

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15791
Schwartz, Richard | Horalek, Anthony L. | Canakapalli, Venkat
Best Practices in Endodontics
A Desk Reference

This book is a compilation of practical information shared by some of the finest clinical endodontists in the world. Most of the chapters are short and focus on how to perform a single clinical procedure. They are written in simple language with ample photographic support. This book provides guidance for most common endodontic procedures but also for some procedures that are less common, such as how to treat teeth containing Russian Red; surgical extrusion; root submergence; and decompression. B[...]
Prosper, Loris
Bioesthetics in Oral Rehabilitation
Science, Art, and Creativity

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15761
Prosper, Loris
Bioesthetics in Oral Rehabilitation
Science, Art, and Creativity

This book describes a methodology for creating biomimetic restorations that harmonize with the remaining natural teeth. The authors analyze the methodology for each phase of work, including the diagnosis and treatment planning, the stages of preparation and fabrication, and the cementation of the definitive restoration. All the essential components are covered, including occlusal analysis, soft tissue management, color selection, implant considerations, and guidelines for home maintenance. The m[...]
Mariniello, Anna | Cozzolino, Fabio
Bracketless Fixed Lingual Orthodontics

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15931
Mariniello, Anna | Cozzolino, Fabio
Bracketless Fixed Lingual Orthodontics

The increasing demand for invisible and comfortable orthodontic therapies has encouraged the innovation of brackletless lingual orthodontic treatment, which is accomplished by adapting orthodontic wires to the arch and bonding them directly to the lingual surfaces of the teeth. The authors demonstrate the use of this innovative technique in clinical cases of increasing complexity, from Class I malocclusions to the correction of Class III relationships, bilateral crossbites, and deep and open bit[...]
Neugebauer, Jörg | Zöller, Joachim E.
Cone Beam Computed Tomography in Dental, Oral and Maxillofacial Med...
Principles, Diagnosis and Treatment Planning

2014
Titel in Vorbereitung.
Best.-Nr.: 18191
Neugebauer, Jörg | Zöller, Joachim E.
Cone Beam Computed Tomography in Dental, Oral and Maxillofacial Medicine
Principles, Diagnosis and Treatment Planning

Now available in an atlas format with enlarged illustrations, the original best-selling book on CBCT has been completely revised to cover the plethora of new developments since its publication. In the first part of the book, the authors introduce the basic principles of CBCT, how to optimize CBCT image quality, the system parameters for clinical applications, and relevant aspects of the anatomy of the facial skeleton. The second part provides case examples of relevant indications and findings to[...]
Nemec, Sabine
Dental English
Für den Praxisalltag

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 17390
Nemec, Sabine
Dental English
Für den Praxisalltag

Dental English ist der "etwas andere" englische Sprachkurs, der auf die Anforderungen und den Arbeitsalltag in der Zahnarztpraxis zugeschnitten ist.

Das aus einer Rubrik des Quintessenz-Teamjournals hervorgegangene Buch vermittelt in etwa 90 kurzweiligen Lektionen Basiswissen zu zahnmedizinischen Fachbegriffen und Standard-Sprachsituationen. Es möchte den Leser dafür fit machen, "internationale" Patienten optimal zu betreuen, und ihm helfen, mehr Sicherheit in Situationen zu gewinnen, in denen [...]
Hohmann, Arnold / Hielscher, Werner
Dental Technology
Volume 1: Anatomy and Orthodontics

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 20041
Hohmann, Arnold / Hielscher, Werner
Dental Technology
Volume 1: Anatomy and Orthodontics

Dental technicians must have a comprehensive knowledge of dental anatomy, physiology, and pathology in order to work with dentists to produce successful dental prostheses. Much training for dental technicians is spent on honing sound technical skills, but this textbook lays out the theoretical foundation that is prerequisite for reproducing functional and esthetic teeth and replacement tissues for individual dentitions. By providing the medical and technical context for dental technology work an[...]
Dada, Karim | Daas, Marwan
Esthetic Implant Therapy and Restoration in the Edentulous Maxilla
A Simplified Protocol

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 16021
Dada, Karim | Daas, Marwan
Esthetic Implant Therapy and Restoration in the Edentulous Maxilla
A Simplified Protocol

Based on clinical, radiographic, and computer analysis, the simplified clinical protocols described in this book represent a revolution in the rehabiliation of the edentulous maxilla. The treatment strategy highlights a standardized esthetic analysis and focuses on the importance of the preparatory phases as well as of effective communication among the members of the treatment team. The authors outline the design principles and clinical methodology for different treatment options, step by step, [...]
Frantsve-Hawley, Julie
Evidence-Based Dentistry for the Dental Hygienist

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15991
Frantsve-Hawley, Julie
Evidence-Based Dentistry for the Dental Hygienist

Like any other dental professional, dental hygienists must practice evidence-based dentistry (EBD) to provide the best care to their patients, whether it be through scaling and root planing, caries prevention, or patient education. This book is intended as a textbook for dental hygienists to learn the importance of EBD in the practice of dental hygiene as well as how to implement EBD practices and share EBD findings among office staff. As the dental knowledge base evolves and scientific discover[...]
Gamborena, Iñaki / Blatz, Markus
Evolution
Contemporary Protocols for Anterior Single-Tooth Implants

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 19271
Gamborena, Iñaki / Blatz, Markus
Evolution
Contemporary Protocols for Anterior Single-Tooth Implants

This book will open new paths for the treatment of single-tooth dental implants in the esthetic zone. Along the way, it will propel clinicians and dental technicians to the forefront of innovative implant protocols, biologic and technical inventions, and contemporary clinical procedures while providing a concise overview of up-to-date scientific evidence. Lavishly illustrated and presented in a novel style, this book will take readers on a unique visual journey and provide a detailed, step-by-st[...]
Beumer III, John | Moy, Peter K. | Faulkner, Ro...
Fundamentals of Implant Dentistry

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 16091
Beumer III, John | Moy, Peter K. | Faulkner, Robert R.
Fundamentals of Implant Dentistry

Written by a group of prominent and highly respected surgeons and prosthodontists, this groundbreaking two-volume set will become the definitive textbook and desk reference for dental students and practitioners alike. Volume I, Surgical Principles and Procedures, covers the biologic basis of osseointegration, treatment planning and diagnosis, one- and two-stage placement protocols, hard and soft tissue augmentation procedures, special considerations for the esthetic zone, and management of surgi[...]
Bosshart, Max
Funktion & Ästhetik
Rehabilitation des Unbezahnten nach der Original-Gerber-Methode

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 12110
118.00 €
Bosshart, Max
Funktion & Ästhetik
Rehabilitation des Unbezahnten nach der Original-Gerber-Methode

Die Totalprothetik ist auch im Zeitalter der Implantattherapie nicht obsolet. Aufgrund der steigenden Lebenserwartung benötigen viele Patienten inzwischen mehrere Totalprothesen im Lauf ihres Lebens.

Dieses Buch bietet die Gesamtdarstellung eines modernen prothetischen Konzeptes, das auf Gerbers Philosophie der multilokalen autonomen Kaustabilität gründet, und zeigt, wie sich heute im Bereich der Totalprothetik die stetig steigenden ästhetischen Ansprüche ohne funktionelle Abstriche befriedigen[...]
Ferencz, Jonathan L. | Silva, Nelson R.F.A. | N...
High-Strength Ceramics
Interdisciplinary Perspectives

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 18871
Ferencz, Jonathan L. | Silva, Nelson R.F.A. | Navarro, Jose M.
High-Strength Ceramics
Interdisciplinary Perspectives

Advances in materials science and digital technologies have revolutionized the field of ceramic-based restorative and implant dentistry. Forward-thinking clinicians and dental technicians must negotiate this rapidly changing landscape as they evaluate these new technologies and materials to determine which ones are validated by laboratory and clinical evidence, have the potential to improve patient outcomes, and are practical for clinical application. To provide insight into these issues, the ed[...]
Martins da Rosa, José Carlos
Immediate Dentoalveolar Restoration
Immediate-Loaded Implants in Compromised Alveolar Sockets

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15821
Martins da Rosa, José Carlos
Immediate Dentoalveolar Restoration
Immediate-Loaded Implants in Compromised Alveolar Sockets

Immediate dentoalveolar restoration (IDR) is a treatment modality for immediate loading of single-tooth dental implants in fresh extraction sockets. This textbook provides a comprehensive step-by-step presentation of the IDR procedures and detailed clinical cases showing IDR used in various clinical situations. IDR reduces the number of interventions by integrating reconstruction of any tissue loss during the same visit as the implant placement and provisional crown fabrication. Predictability o[...]
Merli, Mauro
Implant Therapy
Volume 2: Prosthetics and Maintenance Therapy

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15811
Merli, Mauro
Implant Therapy
Volume 2: Prosthetics and Maintenance Therapy

Finally, a comprehensive book on the restoration of implants. This second volume on integrated implant therapy provides in-depth analysis of the prosthetic rehabilitation of implant-supported restorations in complex clinical cases, including single-tooth, partially edentulous, and fully edentulous situations. The diagnostic process is examined from a prosthetic perspective and focuses on the use of digital methodologies for recording data for effective esthetic analysis and functional planning. [...]
Wolfart, Stefan | mit Beiträgen von Sönke Harde...
Implantatprothetik
Ein patientenorientiertes Konzept: Planung - Behandlungsabläufe - Ä...

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 18830
259.00 €
Wolfart, Stefan | mit Beiträgen von Sönke Harder, Sven Reich, Irena Sailer, Volker Weber
Implantatprothetik
Ein patientenorientiertes Konzept: Planung - Behandlungsabläufe - Ästhetik - Bewährung - Zahntechnik

Während zu den chirurgischen Aspekten der Implantologie eine reiche Fachliteratur zur Verfügung steht, fehlt für die implantatprothetische Versorgung der Patienten - das eigentliche Ziel fast aller Implantationen - ein umfassendes, systematisches Lehr- und Handbuch.

Das renommierte Autorenteam schließt diese Lücke in vorbildlicher Weise. Illustriert mit weit über 2 000 Abbildungen und einer Vielzahl von Flowcharts stellt das Buch ein schlüssiges, evidenzbasiertes Konzept zur prothetisch orienti[...]
Imburgia, Mario
iPad for Dentists
Digital Communication in Dentistry for the Patient and for the Team

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15861
Imburgia, Mario
iPad for Dentists
Digital Communication in Dentistry for the Patient and for the Team

iPadentistry is an innovative approach to digital dentistry that simplifies the use of smile design protocols for chairside digital communication. The author demonstrates, step by step, how to apply the smile design technique in everyday cases as well as how to use this technique of visual communication to educate patients. Learn to encourage awareness and confidence in patients and how to increase their acceptance of treatment plans. Discover how this method can improve communication among the [...]
Staehle, Hans Jörg
Mehr Zahnerhaltung!
Problemlösungen in der Restaurativen Zahnheilkunde

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 15360
78.00 €
Staehle, Hans Jörg
Mehr Zahnerhaltung!
Problemlösungen in der Restaurativen Zahnheilkunde

Mit Kommentaren von Roland Frankenberger, Cornelia Frese, Gabriel Krastl, Bas Loomans und Diana Wolff

Zahnerhaltung bleibt, wo immer möglich, die Therapieentscheidung der Wahl, denn mithilfe von Implantaten und Prothetik können natürliche Zähne in vieler Hinsicht nicht adäquat ersetzt werden.

Autor Hans Jörg Staehle hat Fälle zu den verschiedensten Problemen aus der Zahnerhaltung gesammelt und die vielfältigen Lösungsmöglichkeiten ausgiebig mit Spezialisten diskutiert. In diesem Buch legt er e[...]
Gross, Martin
Occlusion in Restorative Dentistry
State of the Science-State of the Art

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 19641
Gross, Martin
Occlusion in Restorative Dentistry
State of the Science-State of the Art

This clinically oriented book provides an overview of current concepts and clinical practices for managing occlusion in restorative dentistry. The book explains the rationale behind treatment concepts and provides evidence-based protocols for simple treatments (eg, single restorations) to the most involved cases (eg, fixed and removable prostheses).

Contents
• The Masticatory System • Fundamentals of Occlusion • Posterior Support • Vertical Dimension • Excursive Guidance • Implants and Occlusio[...]
Lam, Din | Laskin, Daniel
Oral and Maxillofacial Surgery Review
A Study Guide

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15891
Lam, Din | Laskin, Daniel
Oral and Maxillofacial Surgery Review
A Study Guide

This comprehensive text, prepared by experts in their field, provides a quick and effective way for both residents and busy clinicians to review important information and published literature in dentoalveolar surgery and implantology, anesthesiology, medicine, pathology, orthognathic surgery, craniofacial and reconstructive surgery, cosmetic surgery, and TMJ disorders and facial pain, as well as to gain new knowledge in these areas. The content is organized in bullet-point format and complemente[...]
Greer, Robert O. | Marx, Robert E. | Said, M. S...
Pediatric Head and Neck Pathology
Clinico-Pathologic and Therapeutic Principles

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15921
Greer, Robert O. | Marx, Robert E. | Said, M. Sherif | Prok, Lori D.
Pediatric Head and Neck Pathology
Clinico-Pathologic and Therapeutic Principles

The problems attendant to the accurate diagnosis for and proper management of the child with a tumor or disorder of the head and neck represent a substantial challenge to the clinician and pathologist. This work presents a much-needed discussion of both common and uncommon lesions affecting the head and neck region of children. It is designed using a unique, easyreference format that should allow quick resolution of statistical issues and diagnostic quandaries related to the age, sex, site, and [...]
Vercellotti, Tomaso
Piezoelectric Bone Surgery
A New Paradigm

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15871
Vercellotti, Tomaso
Piezoelectric Bone Surgery
A New Paradigm

This comprehensive and practical book introduces the fundamentals and practical elements of piezoelectric bone surgery as advanced by the author. The introductory chapters are dedicated to acquiring skills in ultrasonic techniques that enable operators to gain expertise. The clinical chapters outline the step-by-step protocol for piezoelectric surgery for the most essential techniques: surgical extraction, implant surgery, sinus elevation, bone grafting, ridge expansion, orthodontic microsurgery[...]
Sheiham, Aubrey
Promoting the Oral Health of Children
Theory and Practice

Second Edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15971
Sheiham, Aubrey
Promoting the Oral Health of Children
Theory and Practice

This new edition advocates for a paradigm shift in which dental and primary health care professionals work together in promoting the oral health of pediatric patients. Written by experts in dental public health and pediatric dentistry, it positions the subject of children's oral health within the broader discourse of general health promotion and pre-sents practical strategies for prevention of common dental problems among children, including dental caries, periodontal disease, traumatic dental i[...]
Zuolo, Mario Luiz | Kherlakian, Daniel | de Mel...
Reintervention in Endodontics

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15781
Zuolo, Mario Luiz | Kherlakian, Daniel | de Mello, Jr, José Eduardo | Coelho de Carvalho, Maria Cristina | Ranazzi Cabral Fagundes, Maria Inês
Reintervention in Endodontics

This book helps practitioners navigate through each stage of endodontic retreatment, from understanding the indications for treatment through reobturation of the canal. Written by a team of experienced specialists, this exceptional guide explores the various options for retreatment and relies on evidence from the literature and experience from clincial practice to make recommendations. The authors analyze the parameters of initial success in endodontic treatment and present new materials, tools,[...]
Baratieri, Luiz Narciso
Routes for Excellence in Restorative Dentistry
Mastery for Beginners and Experts

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 16031
Baratieri, Luiz Narciso
Routes for Excellence in Restorative Dentistry
Mastery for Beginners and Experts

Excellence in restorative dentistry requires a lifetime of learning and improvement, and the best way to start is through instruction from skilled masters. This two-volume book consolidates the essential concepts and protocols for restorative dentistry. The authors provide an up-to-date review of the direct and indirect restorative techniques in composite resin and amalgam and include the kind of guidance that only comes from years of experience. Each technique is accompanied by exquisite photog[...]
Terry, Douglas A.
Smile!
Your Guide to Esthetic Dental Treatment

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15771
29.50 €
Terry, Douglas A.
Smile!
Your Guide to Esthetic Dental Treatment

Many patients are unaware of the wide range of treatment options available for esthetic dental restoration and enhancement, and it is often difficult for them to visualize the change that is possible with such treatment.

This book presents full-page images to show how various areas of the mouth can be restored and transformed to make the smile more esthetic. Before-and-after photographs of exceptional quality reveal the significant improvements that are possible with procedures as simple as cr[...]
Alexander, R. G. Wick
The Alexander Discipline
Volume 3: Unusual and Difficult Cases

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15961
Alexander, R. G. Wick
The Alexander Discipline
Volume 3: Unusual and Difficult Cases

Following in the footsteps of the previous two volumes, this third volume of the Alexander Discipline, focusing on unusual and difficult cases, demonstrates through the presentation of complete patient records how these principles can be used to achieve beautiful, functional, and stable results even in patients requiring creative treatment planning and treatment mechanics. In the situations presented in this book, there is no one right answer to the problem, and the orthodontist must have the co[...]
Burstone, Charles J. | Choy, K. C.
The Biomechanical Foundation of Clinical Orthodontics

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15941
Burstone, Charles J. | Choy, K. C.
The Biomechanical Foundation of Clinical Orthodontics

All orthodontic treatment modalities, including different brackets, wires, and techniques, can be improved by applying sound biomechanics, yet much of clinical orthodontics today is delivered without consideration of forces or force systems. However, orthodontic hardware itself is only a means to an end point: tooth alignment, bone remodeling, and growth modification. The orthodontist can only achieve these goals by manipulating forces. This book teaches biomechanics in an easy-to-understand and[...]
Tsutsui, Masahide / Tsutsui, Teruko
Umfassende Zahnärztliche Therapie
Diagnostik | Funktion | Kieferothopädie | Parodontologie | Prothetik

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 12480
148.00 €
Tsutsui, Masahide / Tsutsui, Teruko
Umfassende Zahnärztliche Therapie
Diagnostik | Funktion | Kieferothopädie | Parodontologie | Prothetik

Mit diesem herausragenden Werk stellen die beiden Autoren, die zu den einflussreichsten und renommiertesten Zahnärzten Japans zählen, ihren Ansatz zu einer langfristigen umfassenden Therapie komplexer zahnärztlicher Fälle vor.

Die einzelnen Kapitel behandeln die Aspekte einer umfassenden zahnärztlichen Diagnostik, die Behandlung funktioneller Störungen, restaurative Zahnbewegungen, die Entzündungskontrolle und Etablierung eines stabilen Parodonts sowie die prothetische Versorgung der Patienten.[...]
Maurer, Christa
Von Buschtrommeln, Tellerrändern und anderen Merkwürdigkeiten
... so funktioniert Praxismarketing

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 15340
19.80 €
Maurer, Christa
Von Buschtrommeln, Tellerrändern und anderen Merkwürdigkeiten
... so funktioniert Praxismarketing

Es gibt bereits zahlreiche Bücher zum Thema Praxismarketing. Die meisten davon berichten von Marketingmaßnahmen, die in der Industrie gut passen, für Praxen jedoch völlig ungeeignet sind. Sie geben oft Beispiele, wie Praxismarketing nicht sein sollte, da viele Maßnahmen nicht zum Erfolg führen und, im Gegenteil, sogar eine Verschwendung von Ressourcen darstellen. Des Weiteren gibt es Bücher zu diesem Thema, die zeigen, was alles möglich sein könnte, aber leider nicht wie.

Dieses Buch soll Ihnen[...]
Terry, Douglas A.
What's in Your Mouth?
Your Guide to a Lifelong Smile

1st edition 2014
Titel in Vorbereitung.
Best.-Nr.: 15981
29.50 €
Terry, Douglas A.
What's in Your Mouth?
Your Guide to a Lifelong Smile

Dental clinicians have a responsibility to teach patients the importance of oral health care, and this book shows adult patients what can happen if they neglect their teeth. It presents full-page images to show what plaque, decay, and gingivitis look like and how they can contribute to periodontal disease and tooth loss. It also instructs the reader on the proper brushing and flossing techniques to prevent such negative outcomes. With the combination of exquisite clinical images and descriptive [...]
Pätzold, Jens | Henrici, Christian
Zahnarzt | Manager | Unternehmer
ZMU spezial: Wie Sie Facebook rechtssicher und erfolgreich für Ihre Praxis einse...

1. Auflage 2014
Titel in Vorbereitung.
Best.-Nr.: 15440
14.95 €
Pätzold, Jens | Henrici, Christian
Zahnarzt | Manager | Unternehmer
ZMU spezial: Wie Sie Facebook rechtssicher und erfolgreich für Ihre Praxis einsetzen

Twittern, bloggen, posten - so lauten die neudeutschen Begriffe, die eigentlich nur verschiedene Arten des "Schreibens" bezeichnen. Dennoch gewinnen sie mehr und mehr an Bedeutung im Rahmen sozialer Netzwerke. Die Branchengrößen wie Facebook oder Twitter werden längst nicht mehr nur von Privatpersonen genutzt, sondern haben sich zu wichtigen Plattformen für die Außendarstellung von Unternehmen entwickelt.

Die Vorteile der neuen Medien liegen auf der Hand: Sie sind kostengünstig, einfach zu bedi[...]